Ayton West is the photography and visual design business of Joe Purches who has been involved in visual design for over 15 years.
Before moving to Wales Joe had a graphic design business in Brighton during the pioneering days of internet web design. His clients have included businesses large and small in countries across Europe and the USA.
He is in the process of personal re-invention and after 5 years setting up a successful business in a completely different field he is moving back into the design world with an emphasis on photography.

Photography has always played an important role in Joe's life but he is now specialising in shooting images of people. These are either contrived portrait shoots in a studio (fashion and glamour), weddings or natural and sometimes candid shots with a style edging into reportage.

He is married to Sue, has 3 wonderful children, 4 dogs, 4 cats and the remnants of a farm in Mid Wales. He loves his Mac Book Pro, his Nikon D300, a Dart 18 (with no name) and is passionate about photography, water and the outdoors.

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