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He knew exactly what he wanted when he enrolled in Uitm: To hone his skills and start his own label-“I have always had the drive to create fabulous fashions.”After completing his studies, Sandra set out to make his way in the industry, as he considers it a privilege to be able to continue chasing his dream of becoming a designer.Sandra says he is inspired by the word of “fashion” itself: it feeds him and inspires him to come up with creative designs.

A lot of his designs are sparked by ideas that come through books, movies, music and architecture, basically anything that catches his eye.Sandra believes an outfit should reflect the wearer’s personality. His design are about identifying the personality of a woman and making it unique and exclusive through design: “They are totally for fashionistas daring enough to experiment with novel looks and styles.”

He describes his label as fashion forward, modern, futuristic, feminine, elegance and sophisticated. His first collection, in 2007-08, was inspired by 1960’s fashion and was called “In love with Twiggy”. It was created for MiFA(Malaysian International Fashion Award) competition. He went on to become one of the finalist for MiFA 2008. His final degree project in 2010 was inspired by Zaha Hadid’s radical approach to architecture and was called “Future Hybrid”.

He wants to see just how far he can go in this field that he loves: “I try to challenge myself to exceed my boundaries, to make my label original and recognizable. And keep on having fun with fashion!”

AWARD/ACHIEVEMENT

2007​​​​: ​MIFA 8– Malaysia International Fashion Awards 2007

2010​​​​:​Award
​​​​​Best Collection: UiTM Degree Fashion Show 2010

2011​​​​:​Most Promising Designer, BDA Award 2011

AREAS OF EXPERTISE: Fashion & The Arts

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