Fx4boutique.com is an online e-commerce website that delivers a unique experience to the shopper with our innovative body type breakdowns using web video tutorials, real body images and simulations designed to assist in the shopping experience. Moving away from the perfections of campaign model imagery which typify most swimwear sites, Fx4boutique.com chooses to focus on real women’s bodies to help give a more true to life representation of what swimsuit styles work for each body type. We use a clean and simple display format to help the shopper focus on the garment and not be intimidated by the model wearing it!

Founder and CEO, Priya Scroggins created The Fit Philosophy which is a formula that includes Fit + Form + Function + Fashion (hence the name Fx4 boutique) and incorporates lab apparatus instead of fruits and shapes to categorize each woman’s body type. The different body types are grouped into 5 categories: flask, funnel, hourglass, test tube, beaker and range from extra small to fuller figures. Our formula helps determine the correct size, style, coverage, and occasion for each shopper so that you will purchase resort wear that meets YOUR needs and expectations. Fx4boutique.com is especially tailored to be a safe, informative and easy way to shop online. Explore our great selection of swimwear and resort wear chosen specifically to suit women with diverse shapes, and sizes!

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