“Syncere” Whitfield
PO Box 14663
Atlanta, GA 30324
404.721.3638
239.209.7223
SyncereMakeup.com
[email protected]

PROFESSIONAL PROFILE:
15 years Hair and Beauty Industry
11 years Salon Management/Care/Chemical Treatment
12 years Cosmetology Instructional/Market Training
6 years Business to Business Sales (Cosmetic/Hair products)
4 years Department Store Cosmetic Counter


WORK EXPERIENCE


03/2011-Present Makeup Artist
Chanel Cosmetics, (Buckhead) Atlanta, GA
• Sell Chanel Cosmetics and Skin Care to clients
• Educate clients on products ingredients, benefits and application
• Stay current on product knowledge for all Cosmetics lines to remain competitive
• Ensure a high level of customer service is provided at all times
• While in store greet and acknowledge everyone in a prompt and courteous manner
• Constantly work on counter and service area’s product placement, cleanliness and sanitation
• Make sure that every client is greeted and be able to multitask with multiple clients at one time
• Utilize makeup artistry and demonstration skills
• Meet or exceed sales and productivity goals
• Comply with all hygiene standards
• Build relationships with customers and store group

RETAIL SALES/PROFESSIONAL MAKEUP APPLICATION

11/2010-Present Salon Consultations/Stylist/Free Lance Makeup Artist
Self Employed, Florida and Georgia

TRAINING/STYLING/SALON MANAGEMENT
*Private styling appointments with select clients of Lee County, Tallahassee, FL, Valdosta and Atlanta, GA.
*Adjunct/Substitute Teacher: Lee High Tech Central, Cosmetology Program
*Assistance in set up of salon/spas in (Valdosta) Georgia and (Miami and Tallahassee) Florida



05/2006 – 11/2010 ( 2 1-Year Contracts) Instructor
Sunstate College of Hair, Fort Myers, FL

TRAINING/CUSTOMER SERVICE/SUPERVISORY
* Prepare lesson plans/Present lecture for Senior Theory Level IV: Advanced Makeup Application, Ethnic Hair Care, Advanced Color Technique, Chemical Hair Texture, Advanced Precision Cutting, Hair Care and Salon Business
* Advance Class Trainer: Retail Display/Presentation, Retail Sales, Inventory and Shipping
* Clinic Floor Supervising: assigning clients/consulting and assisting students with clients/assuring customer service and technique
*Other Special Areas Taught: product knowledge, chemistry, retail sales/client building and retention/appointment setting/time management/record keeping/customer service/small business management/color and chemical consultation/application *Supervision of 15-29 student/workers in classroom
*Supervision of 25-47 student workers on clinic floor

01/2005 – 10/2006 Contracted Show and Tour Makeup Artist/ Stylist
American Idol TV show and tour, Los Angeles, CA / United States Tour

HAIR/MAKEUP/WARDROBE STYLIST (CO-STYLIST)
*Consult with Idols weekly about show looks/style hair and makeup for live broadcast/assist with creating total look with wardrobe advice

03/2000 – 12/2010 Spa Office Manager/Boutique Manager
Essence of Beauty Day Spa, Fort Myers, FL

RETAIL/VISUAL PRESENTATION FOR SPA AND BOUTIQUE/CUSTOMER SERVICE/OFFICE MANAGEMENT/HUMAN RESOURCES/SUPERVISORY
*Ensured quality customer service for each customer of the salon
*Opening and closing spa/business office, salon and boutique each operating day *Oversee scheduling including client appointments and stylist schedules
*Handle all facets of hiring, training, evaluation and termination processes as well as vacation and benefit processing
*Handle clerical, marketing and advertising, deposits and other cash handling for salon *Bookkeeping
*Boutique cleaning, promotion prep and mannequin styling.
*Hair Styling/Makeup Application

07/1998-03/2000 Salon Owner and Business Manager
Shedrick’s Blessed Brush, Fort Myers, FL

SUPERVISORY/BOOK KEEPING/MANAGEMENT/HUMAN RESOURCES/HAIR STYLIST/MAKEUP ARTIST
*Ensured quality customer service for each customer of the salon
*Opening and closing spa business office as well as retail store each operating day *Oversee all scheduling including client appointments and stylist schedules
*Human Resources Management- handling all facets of hiring and termination processes as well as vacation and benefit processing
*Administrative- all clerical, marketing and advertising for public, deposits and other cash handling for salon

03/1997 – 03/2003 Marketing Trainer/Brand Representative
John Paul Mitchell Systems Southeastern Region (Florida, Georgia, and South Carolina)

TRAINING/BUSINESS TO BUSINESS SALES/CUSTOMER SERVICE/TRAINING
*Travel to salons and spas in territory (Florida, Georgia and South Carolina) in order to establish relationships and networks with salon owners, stylist and other industry professionals
*Business to business marketing for an international company
*Maintain training and education within assigned market
*Promote new products as well as sale specials on behalf of company
*Responsible for training in the areas of retail sales, product knowledge as well as technique training
*Step into whatever role is needed for the benefit of the brand
*Travel interstate and to regional areas as required
*Submit weekly, monthly & quarterly reports to the Vice President of Sales & Operations
*To be punctual, professional and operate with effective time management at all times.

06/1996 – 03/2000 Cosmetic Counter/Master Stylist
JC Penney Salon and Spa, Fort Myers, FL

COSMETIC COUNTER SALES/MAKE UP ARTIST/MASTER STYLIST/RETAIL EXPERT
*Cosmetic Counter Sales
*Prospecting new customers to generate repeat client business
*Contacting already established customers about promotions
*Cut, Color, Style, and Chemically Texture Treatment of different hair types
*Retail Sales of salons product brands






EDUCATION

Edison College 2008-Presently Pursuing Degree—Fort Myers, FL
Bachelor of Science Degree
Business Administration and Management

Lee County High Tech Center Central—Fort Myers, FL
Vocational 1995-1996 Graduated
Cosmetology STATE OF FLORIDA LICENSE

Cape Coral High School 1990-1994 Graduated—Cape Coral, FL
High School Diploma June 1994

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