Joshua Katcher started “The Discerning Brute” in 2008 as a resource for intelligent men who want to make ethical, informed decisions concerning their lifestyles. Joshua Launched the PINNACLE initiative and the Brave GentleMan online mens shop in 2010.

Joshua is an Adjunct Professor of Sustainable Fashion at LIM College in Manhattan on the subject of Sustainable and Ethical Fashion, and does styling, photography, writing, hosting, editing and just about anything in the media realm.

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