My artistic name is Johnny Sigma. Photographing something requires vision, the first thing we ask is what do we want people to feel? Delight, surprise, love, connection -- then we begin to craft around our intention it takes time. There are thousand no’s for every yes. We simply, we perfect, we start over; until every thing we touch enhances each life it touches.

The passion to create is not just an option, but built into my very DNA. Art is not simply defined by the finished product, but by the process one pours into the very act of creating. For me life is art.

The photographic journey is in a constant flux of change. I believe, embracing that change gives me a greater option to fulfill my vision as an artist. Without question, I believe we are in the greatest age of photography since its conception. I feel that by being an open book with my process, I have an opportunity to inspire others to follow their dreams and passions to create.

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