Lucy in the Sky has her head in the clouds and her feet off the ground. Don’t try and tame her, this girl doesn’t follow the rules, she sets them. Although she doesn’t crave attention, her wardrobe demands it – a wild mix of skin bearing dresses, fuck-off denim and bangs of colour. As she zips up her skirt, runs her fingers through her hair and gives a mischievous smile she oozes sex appeal. She is gritty, grungy, rebellious and rare. If you challenge the usual and ignore the status quo – you and Lucy are one in the same.

Inject some Lucy into your world. From Coast to Coast we’ll keep you looking Lucy cool. Whether it be Sydney or Perth, our styles are always up to the minute and with one click a little bit of Lucy will be at your door.

Let your inner Lucy fly.

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