After 7 years of working in professional marketing  sales, and after realizing the high value of advertising process through the various channels and media, still I remember the words of my manager and teacher in marketing  One Idea can Bring our company up, and one another Idea can put it down these words made me thinking a lot and I found my self strongly attracted to the conceptual photography art, just delivering the Idea simply with a color, light and shadow!
It is not about using programs, it is about the Idea it self, the ability to create, combine and generate the ideas and finaly converting them a visual photo.

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