Often when, new media designers struggle to satisfy a client's expectations, they complain that the clients "don't know what they want." In my experience this simply reflects a lack of imagination and communication. As the pioneering new media designer and filmmaker Hillman Kurtis put it: "Part of the process of making the invisible visible is pulling that often seemingly invisible desire out of the space between what clients say and what we hear." This simply yet profound concept informs every aspect of my relationship with clients - my distinctive approach unlocks our mutual creativity and vision, resulting in a superior final product.

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