Whilst working in womenswear on the busy shop floors of central London, Joshua became aware that many of his customers were unsure of their choices. He used his natural flair to help dress them to compliment their personality, shape and lifestyle.

Joshua gained a degree in Fashion Photography and later studied Fashion Styling at the London College of Fashion. Throughout his studies he made time to work for Britain’s largest online retailers ASOS and Figleaves, and has worked with top celebrity photographer Joseph Sinclair.

Joshua went on to become an independent personal stylist with celebrities amongst his clients. He continues to use his extensive range of experience within the fashion industry to help women of all ages accomplish the style they really want to achieve.

The Saturdays, Sugababes, Keri Hilson, Kimberly Wyatt (Pussycat Dolls) Blue, Max George (The Wanted)

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