Model Mayhem #:
Last Activity:
Sep 14, 2021
Very Experienced
Depends on Assignment
Jan 29, 2009

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About Me

blufruit is: quality handmade clothing, upcycled clothing and vintage clothing made and sourced in Brighton, England, U.K.

The style of blufruit clothing is bold, colourful, kitsch, kawaii, fun and easy to wear.

Currently, items are sold online via Shopify ( and Etsy ( or I also take custom orders.

In terms of how I work, I am on model mayhem mostly to find interesting, unique models (of all sizes, looks and shapes), great photographers who get the style of blufruit clothing, and reliable and talented MUA's and hair stylists.
I am also open to any other contacts in the industry who would be interested in displaying or working with my designs.

If you have any interesting collaboration ideas you would like to discuss with me, or you'd just like to make me aware of your work as you think it would be relevant, do feel free to drop me a private message or FR. I am always open-minded to new ideas and fellow artists.

Xx Charlotte-Mary.

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"Working with Charlotte-Mary and her husband was great and i'm pleased i was able to promote her talent. They were both very understanding, laid back but knew exactly what they wanted for the end result!" Read less

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Credit Notes

i have previously worked on MM with:

Simona (model) #1571768
Lucinda22 (model and hair artist) #2820914
Momo Ling (model) #2744645
Kitty Underhill (model) #2883370
Ren Sullivan (mua) #2314914
Leeshany (model and events organiser) #553769
Hayley L E K (photographer) #641642
Xanadu Nox (model) #818794
Ezme Thomas (mua)  #1696867
Amir Sohi (photographer) #1798885
Rebecca Jane Andrews (photographer) #1015474
Dina Dayupay (model) #372769
Brida Kuhs (model) #1223655
Whiplash (model) #789062
Sophia Disgrace (model) #469441

and also (not on MM) with:

Ariane Johnston Breen
Amy Symons Photography
Chris Brock
Alex Davies

On Instagram:
Katie @katiebrightonmodel
Michiel @naturally_untamed
Pascale @pascale_rosemary
Funso @itsfunso
Rosie @rosie.angelic
Holly @hollystonemodel
Mabel @mabelengelsouth
Meera @meeraroses

Catwalk shows for blufruit:
* LFW 'Beautiful You' tour catwalk show in Camden, London (February, 2020).
*'Sister Society U.K.' fundraising show for the Red Box Project, Brighton, (September, 2018).

Catwalk collections for previous label ('scarlett charlett clothing e.t.c.') :
*NYLON nightclub new oxford st, London, 'Europosh' catwalk show, opening night, 2012.
*Eden Younity Youth project Fashion show 2011.*Graduate Fashion Week 2005, graduate collection for Surrey Institute of Art and Design.
I have also worked in training as a gala show assistant at Graduate Fashion Week in 2004 and have interned at Laura Ashley and Lulu & Red.