My name is Juan Herrera, I am a visual artist.
MFA in Photography and Media (MFA '21) at CalArts.
MA in Visual and Critical Studies ( MA '18) at SAIC

Artist Statement:

My practice encompasses video, photography, writing, performance, and installations. My academic and artistic practice is related to notions of identity; in terms of gender, erotic and cultural identity. I consider fashion a cultural text -as in literature- an in-between space where textual and visual narratives.

I am interested in collaboration with models, hairdressers, fashion designers and fashion photographers from Latin-America and the USA. I enjoy working with talented outgoing people who are incredibly committed to evolving their skill-set.

Please contact me if you are interested in rates and availability.

Some considerations when working with me:

-Signing a release contract is required.

-As some of my photos are for fine art projects I prefer working with models that don't have no nudity rules. But it depends on the project.

-For fine art work, sometimes I use film, which means models do not get a photos at the end of the week.  Two weeks  is more likely.

-Among the themes that I explore in photography; notion of transsexuality, cultural identity,  limits between commercial and fine art, erotic and artistic photography.

-I rarely use photoshop. I work to create a staged visual moment, and capture it in a click.


Currently, I am working on the subject of BDSM culture and visual language, and a series of portraits based on historical fine art paintings.

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