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May 27, 2008

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About Me

NoRal Apparel Design (Formerly NoRal2010)
By LaRon Hickerson

NoRal Apparel Design creatively integrates bold fabrication, a strong sense of individuality and elements from our endless pop culture. Grounded by traditional design philosophies with modern vision, a new wave of design is born.

A native of Kentucky, LaRon Hickerson, the designer and creator of all of what is NoRal Apparel Design graduated from Columbia College Chicago with a Bachelor of Fine Arts degree in fashion design.

LaRon's achievements include winning the 2002 Precious Lashley, $10,000 fashion scholarship presented by N'DIGO publications and placing as a semi-finalist for the 2000 Victor Skrebneski Fashion Scholarship.

Featured in Fashion Explosion presented by Darius Brooks in 2002, NoRal Apparel Design soon after was nominated for two Chicago Fashion and Beauty Awards in 2003.

The growth of NoRal as a label stems from the relocation to Los Angeles CA where the line has been featured in the Los Angeles Black Business Expo, Beauty Revolution in Anaheim, Los Angeles Urban Fashion Week and more!

In November of 2005 to February 2006 LaRon alongside Melissa Rivers brought to TV Guide channel the television pilot The Stylist. LaRon earned his first National tear sheet from the show by putting together a wild rock and roll look for Young and the Restless star Christine Williams played by Lauralee Bell.

December of 2005 NoRal Apparel Design became available to the public launching a Men's and Women's collection in the Los Angeles boutique Makeda then in November 2008 at Forplay on Hollywood Blvd.

Up to this point, LaRon had been showcasing as a featured designer but that all changed October of 2010 when the first solo show from the line, 2010: The Fashion Show hit the runway. Applauded for it's fusion of fashion, video, breakdancers, electric guitar, men's, women's & plus size design the line became known for delivering a high energy fashion show production.

The demand for NoRal Menswear was an instant response to 2010: The Fashion Show, leading to the creation of M816: (Menswear, 8 Scenes, 16 Top Male Models) The All Male NoRal Apparel Design Fashion Show.

M816 is currently touring the United States with it's initial launch June of 2011 at the Aqua Lounge in Beverly Hills CA. The tour has forthcoming stops in Miami, Arizona, Atlanta, New York & Los Angeles.

Photos from the Beverly Hills CA M816 Fashion Show June of 2011 (Below)

The line has been blessed to healthy exposure within several magazines including the covers of Swerv, Vedere, Male XXXII, & Cinhte'.

Any boutique interested in having the line sold or inquires on doing a fashion show or photo shoot can contact me here on modelmayhem or at: [email protected]

Actress Laila Odom in the NoRal Apparel Design Cropped Military Jacket. BET Network Movie, The Cheaters Club. April 2012

Recording Artist/Actor Dijon Talton (Glee) performs at the Official Launch of 'The EZ Show' at Busby's in Los Angeles CA. Dijon's Zipper Cross Jean w/Denim Rib Trim Vest by NoRal Apparel Design. March 25th 2012

Designer LaRon Hickerson with Comedian/Actor Rodney Chester (Noah's Arc) in his NoRal Apparel Design Pink Theory Custom Hoodie. Feb 19th 2012.

All garments are constructed, patterned, and designed by LaRon D. Hickerson

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Credit Notes

NoRal Apparel Design (Formerly NoRal2010)

Freedom: A style event like no other: South Shore Cultural Center: July 10th 2001, Chicago, IL

Fashion Euphoria: Fusion of fashion and talent: April 11 and 12th 2002, Chicago IL

Fashion Explosion: Presented by Darius Brooks: August 17th 2002 Drury Lane, Oakbrook IL

A Winter Fantasy: A Holiday Fashion Extravaganza: September 23rd 2002 DuSable Museum of African Amercian History, Chicago IL

A Winter Fantasy II: The Mardi Gras Fashion Extravaganza: January 25th 2003 Wyatt Community Center, Chicago IL

Fashion Columbia 2003: May 8th, Chicago IL

Los Angeles Black Business Expo: Los Angeles Convention Center: August 2003, Los Angeles CA

Fashion Night at Joya: June 11th 2004, Beverly Hills CA

Beauty Revolution: Your Roots Your Future: February 2005, Anaheim CA

Los Angeles Urban Fashion Week, Peterson Automotive Museum, April 8th 2005, Los Angeles CA

Color: Fashion That Reigns: May 15th 2005, Santa Barbara CA

A Nite of Fashion: BB Kings Blues Club, July 2005, Hollywood CA

Absynthe: Fashion that makes the heart grow fonder: aboard the Spirit of Washington Cruise liner, August 27th 2005, Washington DC

The Stylist: Sexy Rocker-chick getup: November 2005, TV Guide Channel/Published in Inside TV Magazine as well, Los Angeles CA (clothing provided by On Sunset Boutique, NoRal served as the stylist on this project only)

Makeda: Opening Nite: December 2005, Los Angeles CA

SkyyFire Productions Presents: Fashion Extravaganza, May 18 2008, Scottsdale AZ

Jon Moore Presents: NoRal 2010 at club LAX Sept 19th 2008, Hollywood, CA

The Group Elite Presents: Fashion for a Cause, A benefit for the Make a Wish Foundation, April 4th 2009, Phoenix AZ

Jon Moore Presents: NoRal 2010 at club LAX May 15th 2009, Hollywood, CA

UNIQ Models and NoRal2010:Club Myst June 4th 2009, Scottsdale, AZ

UNIQ Models and NoRal2010:Club Axis/Radius June 13th 2009, Scottsdale, AZ

Dhakmani Summer Fashion Party: NoRal 2010, guest designer, July 11th 2009, Long Beach CA

The Men of Libra Present: The Black Party: Pool Party Fashion Show featuring NoRal2010 swimwear and ready to wear, Oct 17th 2009, Phoenix AZ

December 2009 Vassarmagazine: Feature story on the NoRal2010 clothing line as well as an interview with designer LaRon Hickerson.

SkyyFire Productions Presents:Fashion Extravaganza & Expo January 23rd 2010, Phoenix AZ

ROCS Charity Fashion Show and Silent Auction: NoRal2010 (Guest Designer) March 18th 2010, Phoenix AZ

Dhakmani For The Love of Fashion Show: NoRal2010 (Guest Designer) April 18th 2010, Hollywood CA

NoRal2010 Swimbrief lands the cover of Swerv Magazine, Model DeMarco Majors: June 2010 Washington DC

BlackButtafli Style Expo: NoRal2010 (Guest Designer) June 27th 2010, Culver City CA

NoRal2010 Promo Ad in 32 Style Magazine, Models Garrett Charity and Andy Krkeyan June 2010 Chicago IL

Spotlight on the Beach Comedy and Fashion Show at Club Rain NoRal2010 (Guest Designer) July 17th Scottsdale AZ.

2010: The Fashion Show Hollywood CA by NoRal2010 October 24th 2010 Hollywood CA

NoRal2010 Promo Tearsheet featured in Cinhte Magazine Sept/Oct. Vol. 1 Issue 1

NoRal2010 Promo Tearsheet featured in Cinhte Magazine Dec/Jan. Vol. 2 Issue 1

Cover Story on designer LaRon D. Hickerson and the Inception of the NoRal2010 line. Cinhte Magazine. March/April Vol. 1 Issue 1

NoRal2010 Swimbrief lands the cover of Swerv Magazine w/ Three Additional NoRal2010 Swimbrief photos inside magazine, Cover Model Lawrence Boudweau: June 2011 Washington DC

M816: The All Male NoRal2010 Fashion Show June 25th 2011, Aqua Lounge Beverly Hills CA

NoRal2010 Swimbrief lands the cover of Male XXXII Magazine w/Several Additional NoRal2010 Ads inside magazine, Cover Model Christopher Julian June 2011, Chicago IL

The Jump Off, HBO/Cinemax Zane Original Series Product Placement in Several Scenes Shot in Miami/Los Angeles featuring NoRal2010 Swimwear & Ready to Wear. Production Fall 2011, Show Date April 2012.

NoRal2010 Moto Cross Jean w/long sleeve Rib Trim Top land in a featured article entitled "The Perfect Jean" for Swerv Magazine December 2011/January 2012 Washington DC

Boardner's wt host LaRon aka NoRal Fashion Party & Show. Hollywood CA. January 2012. Producer London Moore

NoRal2010 & Blackbuttafli: The Fashion Show Double Tree Hotel. January 28th 2012, Culver City CA.

NoRal2010 becomes NoRal Apparel Design February 2012

Styled Actor Rodney Chester of the TV Show Noah's Arc in a NoRal Apparel Design custom Hoodie from our Pink Theory Collection

NoRal Apparel Design lands the cover of Vedere Magazine, Cover Model Brad Murphy. Featuring additional tearsheets within of the NoRal Pink Theory Collection. Photographer Frank Wise.

Recording Artist/Actor Dijon Talton (Glee) performs at the Official Launch of 'The EZ Show' at Busby's in Los Angeles CA. Dijon's Zipper Cross Jean w/Denim Rib Trim Vest by NoRal Apparel Design. March 25th 2012.

Actress Laila Odom in the NoRal Apparel Design Cropped Military Jacket. BET Network Movie, The Cheaters Club. April 2012.

LaRon D Hickerson (Model)

Dreamgirls, Upscale Male Background, Dreamworks

The Stylist w/Melissa Rivers, Principal/Lead, TV Guide Channel

Ford Motor Commercial, Background to American Idol Finalist 2006, Plum Productions
March 29th & April 26th 2006

P. Diddy Music Video, Club Goer, Background Players
"Come to Me"